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8 months ago

Lionel Messi set to help Liverpool as club ‘hit jackpot’ with £35m deal

Lionel Messi’s influence in the MLS could help Liverpool make major money, a football finance expert has claimed.

This summer Liverpool owners Fenway Sports Group signed three new sponsorship deals with American brands. Indeed, Google Pixel, Peloton and UPS all joined the club’s portfolio.

Football Insider claimed the triple deal is worth an additional £35million per year to Liverpool’s commercial revenue. The Reds posted a commercial revenue of £247million in their latest 2021/22 accounts, but that figure is set to grow significantly.

Moreove according to finance expert Kieran Maguire Liverpool are set to benefit from a growing interest in football in the US, which has assisted by Messi’s arrival at Inter Miami.

The growing fanbase in America will allegedly allow Liverpool to profit from increased merchandise sales.

Speaking to Football Insider Maguire explained: “There’s no doubt that FSG are familiar with the US market themselves, given their investment in sport.

“They certainly view the USA as a growth market. The MLS has a particular position within the sporting calendar as far as the USA is concerned.

“On top of that, Lionel Messi’s arrival in Miami has helped to raise the profile.

“The big clubs – Liverpool, Barcelona, Bayern Munich, PSG, Manchester United and so on – they do have huge interest among American fans who are prepared to pay large amounts of money.

“American fans pay well just to go and watch them play in exhibition games.

“The merchandise sales and the opportunities to align with other US brands I think is indicative of a symbiotic relationship where both parties win.“